For his historical butchers, Carlo Alberto wanted to create a new outfit and start communicating how many and what aspects his work is made up of. Meat is the final product we use but in its journey there is selection, relationships and care of every single element that you find in the shops of Ca' di David and San Giovanni Lupatoto, in the province of Verona.

We followed the restyling of the brand and the production of materials that accompany the daily work of the two butchers: signs, signage, clothing, packaging, coordinated image, labels, shopping bags, photo shoots and windows. For the latter we gave space to an aspect that we love to make dialogue, namely digital design with manual production. The windows of the two stores saw up close the manual skill and care of The Stephani, the sign painter. The brand was reproduced with a 23-carat mirrored gold leaf finish, a process that took a day of work to complete.
Below are some images with a selection of products made and moments of processing on the windows. The photographic service of Carlo Alberto Macelleria is by Orango Films.