{"id":275,"date":"2016-06-25T11:48:07","date_gmt":"2016-06-25T09:48:07","guid":{"rendered":"http:\/\/studiocontent-o.it\/?post_type=portfolio&#038;p=275"},"modified":"2024-03-29T18:22:23","modified_gmt":"2024-03-29T17:22:23","slug":"bottega-dello-speziale","status":"publish","type":"portfolio","link":"https:\/\/studiocontent-o.it\/en\/portfolio\/bottega-dello-speziale\/","title":{"rendered":"Bottega dello Speziale"},"content":{"rendered":"<div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"uncode_text_column\" ><p>La Bottega dello Speziale \u00e8 un progetto della Cooperativa Sociale Centro di Lavoro San Giovanni Calabria. Nasce dall\u2019incontro tra appassionati botanici, erboristi del Monte Baldo e cuochi innovatori. Il Monte Baldo \u00e8 un paradiso della biodiversit\u00e0 dove troviamo un mondo di erbe e piante officinali, spontanee e selvatiche. Francesco Calzolari, immaginifico speziale veronese del 1500, sapeva combinarle in modi originali ottenendo elisir e balsami dall\u2019alto valore terapeutico.<\/p>\n<p>Per questi motivi l\u2019immagine coordinata progettata ha cercato di raccogliere in s\u00e9 tutti questi elementi, per parlare non solo del progetto ma anche dei prodotti. Il marchio infatti \u00e8 anche il protagonista delle etichette che accompagna l\u2019intera linea di confetture, mielotisane, gelatine, mostarde, oli essenziali, salse a base di frutta e ortaggi di questo territorio.<\/p>\n<p>Nel suo laboratorio cuochi, educatori, ricercatori condividono la quotidianit\u00e0 al fianco di ragazzi con diverse fragilit\u00e0. Un\u2019idea d\u2019impresa che vuole avere lo sguardo lungo verso l\u2019orizzonte, coniugando la solidariet\u00e0 sociale con la qualit\u00e0 e la professionalit\u00e0.<\/p>\n<p>Il marchio doveva contenere molti elementi: il ritratto, la didascalia del ritratto e il nome della Bottega. La decisione \u00e8 stata di renderlo decisamente decorativo contrariamente a tutte le regole della grafica. La scelta per\u00f2 era in prospettiva del suo utilizzo su una vasta gamma di prodotti che non poteva permettersi una grafica dedicata. Oltre ad essere il marchio diventa cos\u00ec anche il vestito di tutte le linee proposte.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-1092\" src=\"https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/Logo-Bottega-Before-After.jpg\" width=\"3508\" height=\"2008\" alt=\"\" srcset=\"https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/Logo-Bottega-Before-After.jpg 3508w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/Logo-Bottega-Before-After-570x326.jpg 570w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/Logo-Bottega-Before-After-1024x586.jpg 1024w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/Logo-Bottega-Before-After-768x440.jpg 768w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/Logo-Bottega-Before-After-1536x879.jpg 1536w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/Logo-Bottega-Before-After-2048x1172.jpg 2048w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/Logo-Bottega-Before-After-350x200.jpg 350w\" sizes=\"(max-width: 3508px) 100vw, 3508px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row single-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-281\" src=\"https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4649-scaled-1.jpg\" width=\"2560\" height=\"1707\" alt=\"\" srcset=\"https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4649-scaled-1.jpg 2560w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4649-scaled-1-300x200.jpg 300w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4649-scaled-1-1024x683.jpg 1024w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4649-scaled-1-768x512.jpg 768w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4649-scaled-1-1536x1024.jpg 1536w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4649-scaled-1-2048x1366.jpg 2048w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4649-scaled-1-350x233.jpg 350w\" 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class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-277\" src=\"https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4803-scaled-1.jpg\" width=\"2560\" height=\"1707\" alt=\"\" srcset=\"https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4803-scaled-1.jpg 2560w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4803-scaled-1-300x200.jpg 300w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4803-scaled-1-1024x683.jpg 1024w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4803-scaled-1-768x512.jpg 768w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4803-scaled-1-1536x1024.jpg 1536w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4803-scaled-1-2048x1366.jpg 2048w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4803-scaled-1-350x233.jpg 350w\" 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sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-6\"><div class=\"row single-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-280\" src=\"https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4688-mod-scaled-1.jpg\" width=\"2560\" height=\"1707\" alt=\"\" srcset=\"https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4688-mod-scaled-1.jpg 2560w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4688-mod-scaled-1-300x200.jpg 300w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4688-mod-scaled-1-1024x683.jpg 1024w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4688-mod-scaled-1-768x512.jpg 768w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4688-mod-scaled-1-1536x1024.jpg 1536w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4688-mod-scaled-1-2048x1366.jpg 2048w, https:\/\/studiocontent-o.it\/wp-content\/uploads\/2016\/06\/DSCF4688-mod-scaled-1-350x233.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Graphic design<br \/>\nDigital design<br \/>\nPackaging<br 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